THE PROBLEM
Budi is a Traveler from Indonesia and plans to travel to Thailand. Budi plans to buy Thailand Baht through one of the features in Bank Ajib Indonesia because the bank has a balance feature that can be exchanged back to Rupiah when it is no longer used.
HOW MIGHT WE
How Might We create the Purchasing foreign currency feature at Bank Ajib Indonesia?
USER STORY
As a Bank Customer
I want to view and purchase Thai Baht currency
So that I can estimate the currency amount and conduct a transaction to buy Thai Baht.
RESEARCH AND UNDERSTANDING
User Persona
From the the user story, I created a persona to understand better what users might find frustrating, what they want to achieve, and what they need. This helps me get a clear picture of the user's experience and make sure the Purchasing foreign currency feature meets their expectations
User Segmentation
IDEATION
Competitor Analysis
In the ideation phase, I conducted a competitor analysis to understand what other similar services are doing. This helps me identify their strengths and weaknesses, find opportunities for improvement, and make a better product.
User Flow
DESIGN
LoFi Design
Style Guide
Hi-Fi Design
Made with ❣️ by Christina