ORCA
Orca is an Mac and iOS App designed to assist individuals with color blindness in enhancing their color vision, visualizing the colors they perceive and identifying colors.
Role
UI/UX Designer
Role
UI/UX Designer
UX Researcher
RESPONSIBILITY
Research
Thoroughly understanding target user through desk research, surveys, interviews, and user feedback analysis.
UI Design
Organized the app's content to create an easy-to-use structure and developed wireframes and prototypes to visualize the app's layout.
User Testing
Doing Concept and Usability testing to make improvements
Provide Assets
Created style guides to maintain a consistent and easy-to-implement design throughout the app.
Teamwork
Collaborate with developers and other team members ensured a smooth translation of the design into the final product.
OVERVIEW
Imagine a world where choosing an outfit feels like a guessing game, where cooking meat relies on luck, and even basic electronics present a daily challenge. This is the reality for many with colorblindness, a vision deficiency affecting 1 in 12 men and 1 in 200 women. Frustrated by the limitations colorblindness imposes, we initially aimed to help with fashion, the constant arena of judgment for color choices. But our journey took us deeper, we created a solution that not only helps the colorblind in their fashion but also helps the colorblind to do all the activities related to color, so we finally made Orca, An iOS App that helps colorblind people visualize the colors they perceive by providing colorblind simulation with live-camera or upload an image so that they can share their perspective with those with normal color vision and determine the accurate color according to their perception.