PROJECT OVERVIEW
resep is a recipe application built by green band company to increase customer engagement. All the recipes inside the application use products produced by Green Band as ingredients used for cooking. This application contains recipes of various recipes and foods from various areas in Indonesia and various countries in the world. In addition, this application also classifies recipes with various categories to make it easier for users to use this application. The purpose of this application is to make it easier for the elderly to find the recipe they want using ingredients produced by the Green band.
THE PROBLEM
Users are elderly aged 55 years and over, so accessibility must be considered in building applications.
Elderly over the age of 55 are more likely to have presbyopia, or nearsightedness, which makes reading small text more difficult.
At age 55 and over, hand-eye coordination and motor skills tend to decline, and this can complicate interactions with UI.
Many elderly aged 55 years and over are not familiar with using the internet
Elderly aged 55 years and over find it difficult to process a lot of information at one time
MY ROLE
UI/UX Designer, designing for IResep app from conception to delivery
RESPONSIBILITIES
Conducting research, interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs
THE GOAL
Design a recipe app that can help the elderly to search for a recipe easily
Understanding The User
INTERVIEW
I conducted interviews to understand the users I’m designing for and their needs. A primary user group identified through research elderly aged 55 years and over who like to search for recipes to cook.
The finding from the interview :
Users just use smartphones for communication or social media
User cook food that has been consumed frequently before
Users never pay attention to the content of healthy food due to limited knowledge
Users rarely or never even search for food recipes on the internet
Users will be happy if they can find recipes that suit their health conditions
User expectations all recipes are in one application
The appearance has to be friendly to user such as large writing and objects and simple steps
PAIN POINTS
They tend to find it difficult to use and learn how to use mobile applications
User have limitations such as visibility, sensitivity to light, etc.
User have lower memory
PERSONA
Gender
Age
Family
Job
Hobby
: Woman
: 60
: Married
: Retired
: Cooking
CARLA
Carla is a grandmother who only lives with her husband. His children and grandchildren live in their respective homes. Carla is a retiree who doesn't work anymore, so she now likes to try new dishes.
Frustation
It’s hard to find recipes with ingredients available at home
It's hard to find the recipe you want
Have vision problems
Goal
Easy to find recipes according to ingredients available at home
Can find recipes easily
Large writing
Technology
Mobile App
Internet
Ideation
COMPETITIVE AUDIT
YUMMY APP
Yummy app is a cooking guide application that can choose recipes according to the ingredients you have. There are several features contained in this application, such as: Cooking features, Recipe Filter feature, Price Filter feature and Recipe Upload feature
BTS BANK
BTS Bank is a mobile banking application designed to help elderly people save, transact, and manage their lives and finances. There are several features contained in this application, such as: Transfer, Credit, PLN and PDAM
USER FLOW
DESIGN
HI-FI PROTOTYPE
Usability Study
Evaluation is carried out using the user testing method to find problems that can interfere with the tasks that the user will perform so that these problems can be fixed in the next iteration. The five users will run the application according to the instructions and directions given. The point is to get criticism and suggestions from applications that are built. This evaluation involved 5 users, elderly aged 55 years and over who had different demographics and experiences.
Before the usability study, the text and display were still too small, which makes users difficult to see the recipe for the food. After making improvements, text and display were made bigger.
Before the usability study, the text and display were still too small, which makes users difficult to see the recipe for the food. After making improvements, text and display were made bigger.
till confused about some functions, is it clickable or not, so improvements were made to make the functions clearer
FINAL DESIGN
GOING FORWARD
WHAT I LEARNED
While designing the IResep, I learned that User needs vary depending on the user's circumstances, based on place of residence, age, and gender. As a designer, I have to segment users and create a user interface that fits the target product.
NEXT STEP